Hospitals, health systems, and provider organizations across Massachusetts have launched a unified effort to expand the commonwealth’s healthcare workforce. The “Find Your Place in Healthcare” campaign, led by MHA, began in Summer 2023.

A smiling hospital worker carrying boxes. The text overlay reads "A Place for Growth. Find your place in Healthcare."
A young clinician with a clipboard. Text overlay in Haitain Creole reads "Yon Espas Pou Moun Grandi. Jwenn plas pa w nan kesyon swen sante"
A smiling young clinician with her arms crossed. Text overlay in spanish reads "Un Lugar para un proposito. Encuentre su lugar en los servicios de salud."

The campaign aims to recruit workers for Massachusetts’ healthcare sector by highlighting healthcare as a place where people of all backgrounds can find purpose, growth, and a variety of fulfilling career opportunities.

With 19,000 estimated job vacancies in Massachusetts acute care hospitals alone, this campaign is just one step that MHA and its members are taking to expand the workforce, while also supporting existing workers and championing legislative reform.

The campaign includes a coordinated social media effort using hospitals and health systems’ trusted digital channels. It has produced hundreds of original posts and thousands of engagements and clicks to organizations’ career pages.

Materials are translated into Cantonese, Haitian Creole, Mandarin, Portuguese, and Spanish. It is inclusive of all healthcare roles, from nurses and clinicians to administrative professionals and support staff.

Check back for more on the “Find Your Place” campaign as it grows!

A clinician helping a patient with physical therapy. Text overlay in Chinese reads "Find your place in healthcare"
A young clinician comforts a patieint in a hospital bed. Text overlay reads "A Place for Purpose. Find your place in healthcare."