Find Your Place Campaign Features New Testimonials and Website
Today, Phase 2 of MHA’s successful “Find Your Place in Healthcare” campaign begins with the public announcement of this Find Your Place website and a spotlight on 60-plus local healthcare professionals who are encouraging others to join the caring field.
The website highlights the approximately 20,000 open positions at Massachusetts healthcare facilities, and directs people to career pages at each of those sites. It also includes a resource page containing links to, among other items, the MassConnect free community college program, Upskilling Navigator that matches an individual’s interest to training programs, local MassHire Workforce Boards, and apprenticeship information.
A highlight of the Find Your Place site are video testimonials from workers in a variety of high-needed positions discussing their roles and responsibilities and what drew them to the healthcare field. Approximately 60 such testimonials are included on the Find Your Place website, with more being added each day.
Click on the photos in this article to hear the comments from workers, such as Flavio (left) at Baystate Health discussing how he derives satisfaction from his housekeeping job because he has the ability to interact with patients.
Individuals can search jobs by Massachusetts county and then by the facilities within those counties. A section of the website details average annual wages for positions that are seeing especially acute shortages.
Phase 1 of the Find Your Place campaign this past summer was a coordinated social media effort of the Massachusetts healthcare sector that resulted in hundreds of original posts and thousands of engagements and clicks to organizations’ career pages.
Materials were translated into Cantonese, Haitian Creole, Mandarin, Portuguese, and Spanish, and were inclusive of all healthcare roles, from nurses and clinicians to administrative professionals and support staff. It received direct participation from the Executive Office of Labor & Workforce Development. The intent was to explain that the healthcare sector is a place where people of all backgrounds can find purpose, growth, and a variety of fulfilling career opportunities.
Phase 2 of the Find Your Place campaign connects people directly to hospital and health sector jobs.
The unfilled positions now existing throughout the Massachusetts healthcare sector are placing unprecedented demands on current caregivers, leading to worker burnout. Workforce vacancies are also making it harder to transfer patients out of acute care hospitals and into post-acute facilities, which in turn leads to backups in emergency departments and even deferred care.
Starting today, MHA and its members will be disseminating the new testimonials and driving viewers to HealthCareersMA.com and their individual job boards.
“Healthcare jobs provide meaningful employment, where people of all backgrounds find fulfilling, well-paying positions while also satisfying their compassionate desire to help others,” said Michael Dandorph, president & CEO of Tufts Medicine and chair of the MHA Board of Trustees’ Workforce Leadership Task Force. “The Find Your Place campaign and our new website gets the message out about the possibilities that await those searching for impactful work of which they can be proud.”